The Wellness Network Acquires LOGICARE Corporation

The Wellness Network Acquires LOGICARE Corporation

LOGICARE patient education software will be brought to The Wellness Network’s 2,000 hospitals

NEW YORK, NY- October 24, 2013 – The Wellness Network, parent company of The Patient Channel, The Newborn Channel, and HealthStyle Press, today announced that it has acquired LOGICARE Corporation, a leading hospital patient education software company.

LOGICARE provides software to healthcare organizations that creates and tracks patient-specific education and discharge instructions across facilities and enterprises, and that delivers emergency department information systems. LOGICARE has more than 200 hospital clients and its software is integrated with electronic medical records system to provide prescribed and trackable education covering more than 6,000 topics.

“Patient education is at the center of healthcare reform. With the acquisition of LOGICARE we will be able to measure and record both patient comprehension and consumption of patient ed materials for meaningful use and better patient outcomes,” said Matthew Davidge, President of The Wellness Network.

“At LOGICARE we’ve long understood the importance of delivering scalable patient education workflow software to hospitals,” said Dave Elvig, CEO of LOGICARE. “We are excited about the opportunity to combine forces with The Wellness Network. We look forward to bringing LOGICARE technology to The Wellness Network’s more than 2,000 hospitals.”

“We are thrilled that Dave Elvig will continue to run LOGICARE moving forward,” said Joe Covey, CEO of The Wellness Network. “Dave has built a high-quality company with an outstanding team whose products have great growth potential.”

This is the fifth acquisition since 2008 for The Wellness Network owners Matthew Davidge and Joe Covey through their holding company, Interactivation. Prior acquisitions were the cable TV networks Mag Rack in 2008, Concert TV in 2009, hospital TV networks The Patient Channel and The Newborn Channel in 2010 and HealthStyle Press in 2012.

LOGICARE is located in Eau Claire, Wisconsin and its office and 25 employees will remain there. Financial terms of the LOGICARE acquisition were not disclosed. LOGICARE was advised by Cherry Tree & Associates.

About The Wellness Network

The Wellness Network is a patient education company which owns The Patient Channel, The Newborn Channel, The MedSerenity Channel, Your NICU Baby, HealthStyle Press and LOGICARE. The channels are the largest in-hospital TV networks in the U.S., available in more than 2,000 hospitals nationwide. HealthStyle Press publishes America’s Health Guides™, passport–sized health education booklets for every stage of life. LOGICARE provides software to more than 200 hospitals for patient-specific discharge instructions, secure patient communications and emergency department information systems.

 

 

Nielsen’s Q2 Place-Based Video Report Includes The Newborn Channel from The Wellness Network

Study validates network reach, provides comparable audience metric for media planners and advertisers

NEW YORK, NY- October 17, 2013 – For the first time, The Newborn Channel has been added to Nielsen’s Place-Based Video Network Audience Report (formerly known as the “Fourth Screen” Report), the only quarterly, multi-client syndicated audience report for digital place-based networks. The data, which measures audience exposures for video networks in out-of-home locations, offers agencies and networks an easier way to compare place-based advertising audiences to TV, Internet, and Mobile.

“The Newborn Channel has always delivered unparalleled coverage of the coveted women 18-34 demographic, so we were thrilled to see Nielsen validate our audience,” said Suzanne Fleming, president of advertising sales for The Wellness Network. “The findings were particularly encouraging when compared to broadcast TV. For example and considering women 18-34 with kids under 3, an advertiser would need at least 4 primetime spots on any of the broadcast networks to garner the same audience size reached by a typical rotation on The Newborn Channel.”

The report was assembled using Nielsen’s integrated approach of combining traffic and transaction data with demographic and qualitative data. Traffic data was provided by a third party and modeled by Nielsen to produce gross exposures and an average minute audience for the network. This is the first time that Nielsen has included point of care media in its Place-Based Video Report, marking another milestone for the place-based video industry.

“The inclusion of point of care media in the latest Place-Based Video Report further validates the medium itself,” said Paul Lindstrom, senior vice president, Nielsen On-Location. “Respecting HIPAA privacy laws was a priority in attempting to measure this space. The use of credible, third-party data allowed us to project our findings nationally to achieve the most accurate audience estimate possible for The Newborn Channel and its advertisers.”

About The Wellness Network

The Wellness Network owns The Patient Channel, The Newborn Channel, The MedSerenity Channel, and HealthStyle Press. The Patient Channel and The Newborn Channel are the largest in¬-hospital TV networks in the U.S. Delivered 24/7, directly to patient rooms and waiting areas, the Channels provide viewers with original, award-¬winning health programs and advertisers with the unique ability to integrate brand messaging with content that is compelling and endorsed by health care professionals. The Newborn Channel delivers essential newborn and parenting information to help prepare new moms when and where they need it most. The Patient Channel features both condition-¬specific and preventive health programming to empower and inform patients. The Channels are available in more than 2,000 hospitals nationwide. HealthStyle Press publishes America’s Health Guides™, passport-¬sized health education booklets for every stage of life.

 

 

The Wellness Network Introduces Your NICU Baby

New digital offering provides real-time education and support resources for parents of newborns in the neonatal intensive care unit

NEW YORK, NY- October 2, 2013 – The Wellness Network today announced the launch of Your NICU Baby at the National Association of Neonatal Nurses (NANN) 29th Annual Education Conference in Nashville, TN.  The offering, which is available in both English and Spanish, features a full suite of video-based education, personal stories, insight and support for parents of newborns admitted to the neonatal intensive care unit, or NICU.  Your NICU Baby is a service of The Newborn Channel, the 24/7 in-hospital TV network that has been educating parents for over 20 years.

Your NICU Baby is designed to empower parents with information about medical conditions, tests, and treatments common to pre-term or special needs, full-term babies.  To help parents find their way in the NICU, Your NICU Baby also provides an orientation to staff and technologies common to the NICU environment. “The unique thing about this program is that the content is understandable and appropriate for all parents, regardless of what type of NICU facility their child is in,” explains Sue Hall, MD, NICU Medical Director at Stormont-Vail HealthCare in Topeka, KS. “This is an important and much needed tool to help parents develop the skills they need to care for their baby both in the hospital and once they go home. Learning about skin-to-skin bonding, early feeding, and their child’s medical needs helps them become active participants in their child’s care right at the beginning, and that kind of involvement is critical for good patient outcomes.”

Your NICU Baby is available preinstalled on a portable touch-screen tablet for ease-of-use around the NICU and online. The offering features 45 videos shot in Level IIINICUs at Baylor All Saints Medical Center; Loma Linda University Medical Center; and UCLA Medical Center. Expert neonatologists, neonatal nurses, lactation consultants, pediatric surgeons, and other specialists explain medical conditions and provide infant care tips in easy-to-understand, accessible language. Also included are inspiring profiles of parents relating their own NICU stories.

In addition to video content, Your NICU Baby offers a catalog of printable worksheets, informative articles, glossaries, and checklists from clinical contributors and members of the Preemie Parent Alliance, a network of NICU parent support organizations across the country.

“Being in the NICU is an overwhelming and often traumatic experience; one that only another parent who has been there can truly understand,” notes Keira Sorrells, Director of Operations of the Preemie Parent Alliance.“Our member organizations were honored to contribute helpful resources and feedback for Your NICU Baby to ensure that the parent perspective was included.”

The Wellness Network will be demonstrating Your NICU Baby at booth 534 in the NANN conference exhibit hall from October 2-5, 2013. Hospitals, clinicians, and parent advocates can also find out more about Your NICU Baby online at www.yournicubaby.com or by calling The Wellness Network at 1-888-219-4678.

About The Wellness Network

The Wellness Network owns The Patient Channel, The Newborn Channel,The MedSerenity Channel, and HealthStyle Press.  The Patient Channel and The Newborn Channel are the largest in­-hospital TV networks in the U.S.  Delivered directly to patient rooms and waiting areas, the Channels provide viewers with original, award-­winning health programs and advertisers with the unique ability to integrate brand messaging with content that is compelling and endorsed by health care professionals. The Newborn Channel broadcasts around­the­clock baby care and postpartum programming for new moms. The Patient Channel features both condition-­specific and preventive health programming to empower and inform patients. The Channels are available in more than 2,000 hospitals nationwide. HealthStyle Press publishes America’s Health Guides™, passport-­sized health education booklets for every stage of life.

 

 

The Wellness Network Launches The MedSerenity Channel

Holistic Healing and Relaxation Programming Offers Hospitals New Tool to Improve Patient Satisfaction and Well-Being

NEW YORK, NY-September 11, 2013 – The Wellness Network, parent company of The Patient Channel, The Newborn Channel, and HealthStyle Press, today announced the launch of The MedSerenity Channel, a new dedicated channel of integrative mind-body healing and relaxation programming.

Professionally developed by experts in integrative and mind-body medicine, The MedSerenity Channel offers programs designed by content partner Medcalm® to help with pain relief, anxiety reduction, better sleep, and overall peace of mind. The MedSerenity Channel supports patient care in virtually any hospital environment, including pre- and post-operative, maternity, oncology, pediatrics, and cardiac care.The Channel launched nationally this month and is available to hospitals and health care facilities throughout the United States on a subscription basis.

“We are excited to complement our existing portfolio with this important new tool for holistic healing,” said Dave Ross, COO of The Wellness Network. “Guided imagery, meditation, and other mind-body relaxation techniques are known to be clinically effective in reducing patient pain and improving quality of life, and The MedSerenity Channel offers hospitals a high-quality, cost-effective method of delivering integrative care right to the patient’s room.”

About The Wellness Network

The Wellness Network owns The Patient Channel, The Newborn Channel,The MedSerenity Channel, and HealthStyle Press. The Patient Channel and The Newborn Channel are the largest in-hospital TV networks in the U.S. Delivered directly to patient rooms and waiting areas, the Channels provide viewers with original, award-winning health programs and advertisers with the unique ability to integrate brand messaging with content that is compelling and endorsed by health care professionals. The Newborn Channel broadcasts around the clock baby care and postpartum programming for new moms. The Patient Channel features both condition-specific and preventive health programming to empower and inform patients. The Channels are available in more than 2,000 hospitals nationwide. HealthStyle Press publishes America’s Health Guides™, passport-sized health education booklets for every stage of life.

 

 

THE WELLNESS NETWORK BRINGS HOME TWO NATIONAL HEALTH AWARDS IN 2012

The Wellness Network, parent company of The Patient Channel and The Newborn Channel, is pleased to announce that two originally-produced programs have won National Health Information Awards (NHIA) in the Patient Education and Information category.

The program recognized with a 2012 NHIA Award on The Patient Channel is:

·        “Avoiding Hospital Readmissions-Heart Attack”

This program addresses important information and recovery guidelines to help keep hospitalized patients from returning to the hospital after discharge.

The program recognized with a 2012 NHIA Award on The Newborn Channel is:

·        “A Mother’s Gift”

This program explains why breastfeeding is best for baby and Mom, and provides valuable tips on how to breastfeed and how to use a breast pump when Mom is away from baby.

The National Health Information Awards competition is in its 19th year, and received nearly 1,000 entries submitted by a wide variety of leading organizations in the consumer health field.

The judging council evaluates each program individually on its own merit. In addition to The Wellness Network, other winners included The American Heart Association, The American Academy of Pediatrics, The Centers for Disease Control and Prevention, dLife, The National Institute of Health, The National Association of Children’s Hospitals, Mayo Clinic, and MD Anderson Cancer Center.

The Wellness Network Acquires HealthStyle Press

NEW YORK, June 13, 2012 – The Wellness Network, owner of The Patient Channel and The Newborn Channel, today announced that it has acquired HealthStyle Press.

HealthStyle Press publishes America’s Health Guides™, passport-­sized health education booklets for every stage of life, aimed at the public health sector, managed care organizations and aging health populations.

“Beyond the 20 million patients we reach every year through our hospital TV channels, we will now reach millions more people in their homes and health clinics with easy­to­read printed materials,” said Matthew Davidge, President of The Wellness Network. “We have plans to expand and acquire more companies in the next twelve months,” he added.

“Over the last twenty years, we’ve served health organizations in all fifty states and many government agencies, said Jim Kahl, Founder and President of HealthStyle Press. “We’re looking forward to integrating The Wellness Network’s interactive video technology and expanding our team so we can take HealthStyle Press to the next level.”

This is the fourth acquisition since 2008 for The Wellness Network owners Matthew Davidge and Joe Covey through their holding company, Interactivation. Prior acquisitions were the cable TV networks Mag Rack in 2008 and Concert TV in 2009 and hospital TV networks The Patient Channel and The Newborn Channel in 2010.

Financial terms of the HealthStyle Press acquisition were not disclosed. HealthStyle Press was advised by Pentvia Partners.

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About The Wellness Network
The Wellness Network owns The Patient Channel and The Newborn Channel, the most comprehensive in­hospital TV networks. Delivered directly to patient rooms and waiting areas, the Channels provide viewers with original, award­winning health programs and advertisers with the unique ability to integrate brand messaging with content that is compelling and endorsed by health care professionals. The Newborn Channel broadcasts round­the­clock baby care and postpartum programming for new moms. The Patient Channel features both condition­specific and preventative health programming to empower and inform patients. The Channels are available in more than 2,300 hospitals nationwide. Additional information is available at www.thewellnessnetwork.tv and www.interactivation.com. Additional information on HealthStylePress is available at www.healthstylepress.com.

The Wellness Network Brings Home Three More Telly Awards in 2012

The Wellness Network, parent company of The Patient Channel and The Newborn Channel, is pleased to announce that three more originally-produced programs have won bronze Telly Awards in the Health and Wellness category.

Programs recognized with a 2012 Telly Award on The Patient Channel are:

·  “Avoiding Hospital Readmissions-Heart Attack”

·  “Avoiding Hospital Readmissions-Heart Failure”

Both programs address important information and recovery guidelines to help keep hospitalized patients from returning to the hospital after discharge.

The program recognized with a 2012 Telly Award on The Newborn Channel is:

·  “A Mother’s Gift”

This program explains why breastfeeding is best for baby and Mom, and provides valuable tips on how to breastfeed and how to use a breast pump when Mom is away from baby.

The Telly Awards competition is in its 33rd year, and received nearly 11,000 entries from TV and cable networks, ad agencies, production companies and other content producers.

The judging council evaluates each program individually on its own merit. In addition to The Wellness Network, other former Telly winners include Johns Hopkins Children’s Center, Nickelodeon, Walt Disney Parks and Resorts, Fox Sports Network, and Time Warner Cable.

About The Wellness Network

The Wellness Network owns The Patient Channel and The Newborn Channel, the most comprehensive in-hospital TV networks. Delivered directly to patient rooms and waiting areas, the Channels provide viewers with original, award-winning health programs and advertisers with the unique ability to integrate brand messaging with content that is compelling and endorsed by health care professionals. The Newborn Channel broadcasts round-the-clock baby care and postpartum programming for new moms. The Patient Channel features both condition-specific and preventative health programming to empower and inform patients. The Channels are available in more than 2,000 hospitals nationwide.

 

 

 

The Joint Commission: New SAFE CARE Program to Provide Patient Education at Bedside and While Receiving Care

Encouraging patients and their families to take an active role in their health care by becoming involved and informed is critical. In celebration of Patient Safety Awareness Week, March 4-10, a unique patient safety education program will be released to provide patients and their families with instant access to current patient safety videos at their bedside and while receiving care. The 2012 SAFE CARE Patient Safety Education Program is a free offering developed to assist health care organizations in educating patients to help prevent medical errors. The campaign features videos from The Joint Commission’s Speak Up™ campaign, the Centers for Disease Control and Prevention (CDC), Kimberly-ClarkThe Patient Channel® from The Wellness Network, and Safe Care Campaign. The goal of the SAFE CARE Patient Safety Education Program is to save lives, prevent harm and help patients receive safer care.

The SAFE CARE Program utilizes free posters that hospitals can hang in patient rooms which allows patients and families to instantly access and watch safety videos by topic on their own smart phones by simply pointing a smart phone at a QR code on the poster, or texting the word “SAFE” to 411247 to receive a link to Safe Care’s safety video library. The nine short videos address the most common patient safety issues in hospitals such as hand hygiene, preventing infections, avoiding medication errors, patient falls, and more. Organizations are also able to customize the videos for a nominal fee.

“We are making important safety information available to patients and their families 24/7 with no training or time obligation whatsoever from the hospital care staff,” says Victoria Nahum, executive director, SAFE CARE Campaign. “These videos show how to receive the safest care possible and we put it right into the hands of the patients and their families’ right when they need it most — while they’re at the bedside.”

“We know that the more patients are involved in their care the less likely there will be a bad outcome such as a medication mix-up or a health care-associated infection,” says Cathy Barry-Ipema, chief communications officer, The Joint Commission. “This campaign gives patients the information they need to speak up and be active participants in their health care.”

Statements from campaign participants:
Being informed by asking the right questions, gathering information and gleaning knowledge is one of the most powerful ways for patients and caregivers to join with medical professionals to ensure safe and effective outcomes. As part of patient safety, we believe that infection prevention is everyone’s responsibility, so we are supporting the Safe Care Patient Safety Education Program designed to educate patients, caregivers and visitors about what to address when preparing for or receiving medical care. Kimberly-Clark has long been committed to providing the essentials that restore patients from crisis to better health and improve the quality of their lives. Our participation in this important initiative is yet another way in which we hope to reach consumers with potentially life-saving information and to further support medical professionals in helping them prevent the spread of healthcare-associated infections.

- Joanne Bauer, president, Kimberly-Clark Health Care

The Wellness Network, parent company of The Patient Channel and The Newborn Channel, has proudly worked with the Safe Care Campaign and The Joint Commission to promote patient safety in hospitals since 2007. We create safety videos which help hospitals foster a culture of patient safety by airing continuously on both The Patient Channel and The Newborn Channel in over 2,300 hospitals. The safety messaging is reinforced in patient handouts we provide to hospitals. We are thrilled to leverage new technologies to help hospitals extend the reach of these important messages to patients before, during and after their hospital stay.

- Dave Ross, COO, The Wellness Network

Patients have a right to know that they are receiving safe care. We hope that educational materials, like these, will empower patients to start a discussion with their healthcare provider about what can be done to prevent infections during their medical care.

- Arjun Srinivasan, M.D., associate director of Healthcare-Associated Infection Prevention Programs, Centers for Disease Control and Prevention

Founded in 1951, The Joint Commission seeks to continuously improve health care for the public, in collaboration with other stakeholders, by evaluating health care organizations and inspiring them to excel in providing safe and effective care of the highest quality and value. The Joint Commission evaluates and accredits more than 19,000 health care organizations and programs in the United States, including more than 10,300 hospitals and home care organizations, and more than 6,500 other health care organizations that provide long term care, behavioral health care, laboratory and ambulatory care services. The Joint Commission currently certifies more than 2,000 disease-specific care programs, focused on the care of patients with chronic illnesses such as stroke, joint replacement, stroke rehabilitation, heart failure and many others. The Joint Commission also provides health care staffing services certification for more than 750 staffing offices. An independent, not-for-profit organization, The Joint Commission is the nation’s oldest and largest standards-setting and accrediting body in health care. Learn more about The Joint Commission at www.jointcommission.org.

 

The Newborn Channel Announces Newborn Channel To-Go, Mobile Access To How-To Videos For Today’s Busy Moms

The Wellness Network, parent company of The Newborn Channel, today launched Newborn Channel To-Go, instant, web-based access to educational videos for new moms and moms-to-be. To access the videos, users can text the word NEWBORN to 411247 and receive a link to the web application.

Available free of charge, Newborn Channel To-Go offers videos on newborn care, breastfeeding, the maternity hospital experience, and immunizations. Compatible with iPhone®, Android™, Blackberry® and other smartphone platforms, these essential how-to videos are now available to moms wherever they want, whenever they want.

“We’ve offered trusted, engaging, parenting content to new moms at hospital bedside for nearly 20 years. Hospitals asked for our help in extending the reach and benefits of our channel to moms before, during and after their hospital stay,” said Dave Ross, Chief Operating Officer of The Wellness Network.

The Newborn Channel and its sister channel The Patient Channel represent the largest out-of-home health media network in the United States, together reaching more than 20 million patients and their caregivers and nearly 80 percent of new moms annually. The Channels are valuable educational tools for health care professionals to empower patients and their families with information about their conditions and general wellness concerns during their hospital stay.

About The Wellness Network

The Wellness Network owns The Patient Channel and The Newborn Channel, the most comprehensive in-hospital TV networks. Delivered directly to patient rooms and waiting areas, the Channels provide viewers with original, award-winning health programs and advertisers with the unique ability to integrate brand messaging with content that is compelling and endorsed by health care professionals. The Newborn Channel broadcasts round-the-clock baby care and postpartum programming for new moms. The Patient Channel features both condition-specific and preventative health programming to empower and inform patients. The Channels are available in more than 2,400 hospitals nationwide.

The Newborn Channel Recognizes Newborn Screening Awareness Month

NEW YORK, Sept. 6, 2011 – The Wellness Network, parent company of The Patient Channel and The Newborn Channel, joins advocates across the United States, Canada and the United Kingdom this month in recognizing National Newborn Screening (NBS) Awareness Month. Started in September 2000 by the Save Babies Through Screening (SBTS) Foundation, along with several partner organizations, the event shines a national spotlight to newborn screening and its detectable diseases.

According to SBTS, National NBS Awareness Month offers the opportunity to further inform the public of newborn screening which can prevent the serious complications of undiagnosed underlying disorders in children. The goal is to raise the awareness of newborn screening to the general public by continuous, ongoing education about newborn screening. Throughout this past year, The Newborn Channel was host to special programming dedicated to newborn screening, including a PSA featuring actor Scott Baio and his wife Renee, who recently had a personal experience with newborn screening when their baby daughter was born.

“During September, our hope is make a special effort to reach the more than 4 million families who are expecting babies this year,” said Jill Levy-Fisch, Foundation President. “There is a crucial need for education around the topic of newborn screening, and we are dedicated to making sure new parents ensure their newborn is screened comprehensively and successfully.”

“We are passionate about this cause, and remain dedicated in support of SBTS’s plight to educate families about newborn screening,” said Dr. Tanya Altmann, medical advisor to The Newborn Channel. “We look forward to featuring a segment throughout the year on the Channel, ensuring we reach as many births as possible.”

The Newborn Channel and its sister channel The Patient Channel represent the largest out-of-home health media network in the United States, together reaching more than 20 million patients and their caregivers and nearly 80 percent of new moms annually. The Channels are valuable educational tools for health care professionals to empower patients and their families with information about their conditions and general wellness concerns during their hospital stay.

 
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